Google Swot Analysis

GOOGLE Google has market leadership for search related advertising with 65 percent of all online searches in 2008. Google has a strong brand name. The company has developed a reputation for providing the best search results as an online search engine. Google is very easy to use or user friendly, anyone with minimal computer knowledge can easily maneuver its way through Goggles website and search for whatever information they would like. The simplicity of the website makes it so that users become familiar with Google very fast. Google is able to provide search results at a very high speed. Someone can type a keyword in the search box regarding any kind of topics and search results will be displayed in seconds. Another strength of Google is its ability to adapt and innovate its products with changes in demand. Google shows strong financial position with positive cash flow and low debt. Some weaknesses of Google include manipulation of Google ranking technology by spammers. Google cost per click advertising charging and ranking policy confuse marketers in the sense that they cannot predict where their ad would be positioned and how much it would cost. Another weakness of Google is that it does not provide highly personalized search or expert search. Also Google does not have sticky like yahoo and MSN which can attract users. Although Google is the market leader among search engine websites, only 50 percent to 60 percent of search queries are answered appropriately. As far as opportunities, Google can add sticky like chat rooms and email systems to attract more users. Google can also add more personalized or expert searching. The company can add more services such as private database, print media and multimedia. Google can merge with established mass market companies to gain more users and advertisers. As far as threats, Google is facing strong competition from rivals such as Yahoo, Msn and face book. Also Google depends partially on some companies or portals like AOL and getting those contracts terminated, Google would loose large amount of revenues. There is no real entry barrier in this kind of online business. This means more competitors can emerge in the future and by providing the same services with improve interface, they can steal Google’s market. Google confusing cost per click and ranking can detract many potential advertisers. Companies like yahoo provide more services and solutions with conventional search than Google. Google might loose its users to companies with more services. As far as recommendations for strategy, Google should adapt a product development strategy where its focus will be on improving its currents services to attract new users. Google can focus on making its search engine more accurate, relevant and dependable than it is now. Google should also use a diversification strategy where they can add new services to attract new users. Services such as print, multimedia, instant messaging will drive new customers to Google. Google Swot Analysis GOOGLE Google has market leadership for search related advertising with 65 percent of all online searches in 2008. Google has a strong brand name. The company has developed a reputation for providing the best search results as an online search engine. Google is very easy to use or user friendly, anyone with minimal computer knowledge can easily maneuver its way through Goggles website and search for whatever information they would like. The simplicity of the website makes it so that users become familiar with Google very fast. Google is able to provide search results at a very high speed. Someone can type a keyword in the search box regarding any kind of topics and search results will be displayed in seconds. Another strength of Google is its ability to adapt and innovate its products with changes in demand. Google shows strong financial position with positive cash flow and low debt. Some weaknesses of Google include manipulation of Google ranking technology by spammers. Google cost per click advertising charging and ranking policy confuse marketers in the sense that they cannot predict where their ad would be positioned and how much it would cost. Another weakness of Google is that it does not provide highly personalized search or expert search. Also Google does not have sticky like yahoo and MSN which can attract users. Although Google is the market leader among search engine websites, only 50 percent to 60 percent of search queries are answered appropriately. As far as opportunities, Google can add sticky like chat rooms and email systems to attract more users. Google can also add more personalized or expert searching. The company can add more services such as private database, print media and multimedia. Google can merge with established mass market companies to gain more users and advertisers. As far as threats, Google is facing strong competition from rivals such as Yahoo, Msn and face book. Also Google depends partially on some companies or portals like AOL and getting those contracts terminated, Google would loose large amount of revenues. There is no real entry barrier in this kind of online business. This means more competitors can emerge in the future and by providing the same services with improve interface, they can steal Google’s market. Google confusing cost per click and ranking can detract many potential advertisers. Companies like yahoo provide more services and solutions with conventional search than Google. Google might loose its users to companies with more services. As far as recommendations for strategy, Google should adapt a product development strategy where its focus will be on improving its currents services to attract new users. Google can focus on making its search engine more accurate, relevant and dependable than it is now. Google should also use a diversification strategy where they can add new services to attract new users. Services such as print, multimedia, instant messaging will drive new customers to Google.

The Military in Art

The word propaganda has come to have sinister overtones though this was not always the case. Propaganda today evokes images of sinister lies and obfuscations told by enemies of the state to sway the minds of the citizens. Yet in a larger sense all art is propaganda to some degree and military art is propaganda on a grand scale. Art is designed to cause an emotional response in the viewer. Throughout history artists have served the state, willingly or not so willingly, in an effort to further the aims of the government, be it republic or clan of elders.   Those works of art that are most effective are those that hit the viewer viscerally and cause a response that is near equal to the actual event being depicted in the art work. The works mentioned here are like that. I served in the United States Air Force for six years as a military policeman. I have traveled to Saudi Arabia, Kuwait and Korea. I have seen artwork that has evoked emotion in me and I have seen art that was truly representational of the events I have seen. James Dietz’ work, I Shall Defeat Them on the Battlefield, can be found as a limited edition print from the online gallery of the artist. The image size is 36† x 21.5 â€Å". It depicts the United States Army 75th Ranger Unit on the ground. This unit remains the Army’s premier special operations force capable of conducting a full spectrum of operations to include direct action raids and forced entry operations (JamesDietz.com). Dietz depicts an action scene in a dim setting. In the background is the skyline of a city that was ancient in the days when Christ walked the lands of the Middle East. The modern warriors, carrying firearms and dressed in body armor seem incongruent beneath the palms and the domed edifices creating the negative space in the lower portion of the sky. An automobile is in the streets where camels would seem more at home, juxtaposed in contrast to the ancient city and the modern warriors, signifying a delivery system of enemy fire. First Boots on the Ground, by William Phillips, is now available as a limited edition print, measuring 31† x 19 â€Å". It is a classic scene from the Viet Nam era, featuring a sky filled with helicopters and reminiscent of Apocalypse Now. The work depicts the 1965 battle of La Drang Valley, famous for its intensity.   â€Å"At 10:48 the helicopter touches down, and Lt. Col. Moore, Sgt. Major Plumley, Capt. Metsker, Bob Ovellette, Al Bosse and Vietnamese translator Mr. Nik become the first boots on the ground at La Drang† (OzarkAirFieldsArtworks 2005). This art is compelling and personal to me for it depicts the ultimate in warfare, that time when the soldier commits and becomes a weapon aimed at the heart of the enemy. He has left the relative safety of the helicopter. He no longer is behind the line depending on artillery or mortar fire, but rather advances, putting his life on the line as he moves inexorably toward the opposing warrior. Charlene Cooper’s moving artwork, titled with the acronym B.O.M.B., signifying Blood of My Brothers, is a drawing in graphite and colored pencil. The intense blue of the flag is complimented by the red of the tear streaming down the face of the warrior. It appeals to me for reasons that would be clear to most combat veterans, as it shows the side of a soldier seldom seen or discussed openly. The man holds a folded American Flag as that single tear, executed in the red of blood, is seen to escape his eye. He shows the pent up emotion which soldiers rarely display and gives the viewer the understanding that he is a flesh and blood creature, endowed with all the sentiment and feeling of any other man. He is proud of the job he has done, but keenly aware of the price that was ultimately paid by so many of his friends and compatriots. I find Cooper’s work the most compelling of these three, for it appeals to a side of me that is most often hidden from the view of others. It touches me in a place where I am alone with my feelings and appeals to me on a spiritual level. Even her choice of title is compelling, bringing to the piece a thought-provoking message that transcends the art and gives the viewer ideas that there is more to the piece than what appears on the surface, making it multi-leveled and multi-dimensional. Works Cited Artwanted.com  Ã‚  Ã‚   2007 B.O.M.B. (Blood of My Brothers) Retrieved 10-8-2007 From: http://www.artwanted.com/imageview.cfm?id=458010  Ã‚  Ã‚   JamesDietz.com 2007 I Shall Defeat Them on the Battlefield Retrieved 10-8-2007 OzarkAirFieldArtworks.com  Ã‚   2005   First Boots on the Ground Retrieved 10-8- 2007 from: http://www.ozarkairfieldartworks.com/firstbootsontheground.html                      .

Homosexulity & A sexual behavior Essay

A sexual behavior involving attraction towards individuals having the same sex is called Homosexuality. People have been wondering whether a homosexual couple should come out and tell all that they are homosexual. (Sullivan, 05) This is a great debate of present society over homosexual marriage, adoption by homosexual couples and the fight for homosexual partners to be treated the same as heterosexual partners in society‘s eyes. Homosexuality is not a disease even though it is treated as such. Homosexuality has been condemned in modern day society but was widely tolerated by the Greeks and Romans. When looking back at the history of the Greeks, Spartans and Romans , it is revealed that they were great fighters; one reason for this is because most soldiers were homosexual and their fellow soldiers were their lovers and they would do anything to save their lovers life. Homosexuality was actually encouraged by the ancient Greece which was written about in the heroic relationship between Achilles and Patroclus in the Iliad by Homer. It was thought that homosexuality would boost morale as well as bravery amongst the soldiers. The Greeks even practiced pederasty as a way of population control, education and crime reduction. It was also encouraged within the military to boost troop morale, bravery and overall fighting. Pederasty is a sexual relationship between an adolescent boy and an adult male who is not a family member. This could be referred to today as pedophilia. Some of the greatest men in history were homosexual or had homosexual tendencies such as (President) Abraham Lincoln, (artist, scientist, mathematician, engineer, inventor, anatomist, architect, writer) Leonardo da Vinci, (Greek King) Alexander the Great, (Roman Leader) Julius Caesar to name a few. According to the church and modern day society, homosexuality is wrong, Most of the religions believe that God hates homosexuals, homosexuals will never go to heaven and God destroyed Sodom because of homosexual behavior within the city. However, the church also says not hate the homosexuals but to only hate their behavior. Homosexuality is much more prevalent that one may want to admit; the figures are actually startling. ‘Alfred Kinsey‘s 1948 study of the sex lives of 5,000 white males shocked the nation: 37 percent had at least one homosexual experience to orgasm in their adult lives; an additional 13 percent had homosexual fantasies to orgasm; 4 percent were exclusively homosexual in their practices; another 5 percent had virtually no heterosexual experience; and nearly one-fifth had at least as many homosexual as heterosexual experiences. Two out of five men one passes on the street have had orgasmic sex with men’. (Nicolosi, 105) According to that study close to 80% of the male population has had or is having homosexual experiences. The reason why it is so shocking is because of the number of people that speak out against homosexuality far outweighs the 20% that supposedly is not or does not have homosexual experiences. Society ‘s misperception of a homosexual is an effeminate man that goes around talking in a feminine manner, talks about clothes or a butch woman who dresses like a man and talks like a man. However this perception is often wrong and in reality most homosexuals are people who we say are normal, our neighbors, friends, hairdressers and police. This has really opened my eyes and I am now questioning everyone around me; are they outspoken about gays because they are but they do not want to draw attention to themselves by keeping quiet so they shout the loudest? The numbers are quite astonishing which means they also may encompass any man a girl dates or even someone’s ex-husband. Is this study flawed? This means that two out of five men one may see walking down street have had some form of homosexual experience. Then question arises, should gay marriages be allowed? To date there are only two states that allow homosexuals to marry and they are the state of California and the state of Massachusetts. In 2004 Massachusetts became the first state to allow same sex couples the right to marry. California became the second state in 2008. Looking back at interracial marriages in the United States, the first state to allow interracial couple to marry was in 1948 in the state of California and it took 19 years before the U. S. Supreme Court changed the definition of marriage in 1967 and made interracial marriage available to committed couples that were in love throughout the entire country. If it was to use this as an example as to how long it will take same sex marriages to be accepted in every state, it would probably not be until 2023. In the bible it says marriage is a union between a man and a woman. Why does society cares about what other people do if it will never affect us in any way? Is homosexuality a genetic thing? It is for sure that there is a great excuse for homosexuals to use in order to brush people off and explain why they are gay. A scientific study that was conducted by a university in Ontario Canada suggested that male same sex orientation is linked to having older brothers even if they are not all rose together. They suggested that homosexuality results from an immune response to the mother to her male child in the womb. The research claims that a woman that has given birth to multiple males will be more susceptible to this abnormality. After having a male child or children sometimes the mother‘s immune response to her succeeding male pregnancies is to affect the child‘s future sexual orientation; which would be maternal anti-male antibodies on the sexual orientation of the brain. The immune response by the mother‘s body would damage the sexual differentiation of the brain of the male child in the womb which will in turn produce an abnormality in the fetus. This would conclude that homosexuality is not learned but a birth abnormality. There have not been enough studies done on this and there are no scientists that would come out and say this is definitive. (Sullivan, 305) However, after saying that homosexuality in animal world is widespread and has been well documented; this makes me rethink that there may be some validity to the genetic study above or maybe it ‘s just something that is a learned behavior in both the human and animal world. After all, it is known that animals do learn and explore different things so it may be that they learned this behavior and all others learned by example. Homosexuals believe that to have children is more about dependability and dedication, not sexual point of reference. They say that there is no valid reason behind passing the anti-homosexual adoption law by the government. Those who are against homosexual adoption believe that being adopted by parents who are living together as homosexuals, may bring out unrestrained homophobia from the rest of society. Children can be very harsh with their words and actions against others who know not how to react and defend themselves because they do not know the â€Å"normal† lifestyle in which the other children lead. They would probably be teased and tormented to no end and there is nothing anyone could to about it. If the male and female household has not been the norm for millions of years, this may not propose such a problem. The children may not even be the main problem. It is most likely that parents of male/female relationships would not allow their children to associate with gay or lesbian adopted children, and would probably create a major dispute with the school system in which they are attending school. (Mark, 3) Those who disagree with homosexual adoption also think that in response to being a child of such a lifestyle, it would encourage the children to be homosexual themselves. Whether this is true or not, I don’t know, but I do think that because that is all that they know they would most likely turn to a form of it sometime during their life ,which would in turn increase the homosexual population. This could also pose a problem for the many people who disagree with homosexuality and it is scary to think of the extremes people may take to rid or exclude this population from their lives. Think of the times of the Civil War days, when blacks were practically banned from the majority of public places because they were not the majority or the â€Å"normal† color. Could this ever happen to gays and lesbians? This is a question we must ask ourselves. I know there are laws prohibiting such acts, but there are laws discouraging many things that still go on today, like murder, sexual abuse, etc. There is nothing really stopping people from moving out of town ,taking their kids out of school, or utilizing the same public places that they share with homosexual people. There are cases where this has already happened. (Nicolosi, 104) Children have been moved to different schools because parents don’t want their child to be influenced in any way by a homosexual, or even a child of one. There is nothing to stop them from taking such actions or even actions much worse. It is hard to tell the extremes that people may go to in order to carry out their beliefs. There are several different web-sites that contained a lot of good information on homosexual adoption. First ,http://www. homes4kids. org/gay. htm is a web-site that explains some of the problems that gay and lesbian adoptive parents encounter. One of the problems that may be encountered is trying to find an agency that will work with them. A growing number of agencies are accepting applications from gay and lesbian adults, however, when the child to be adopted is a child with special needs. If the home study reveals that the applicant will be a good parent, his or her sexual orientation is immaterial. If state law does not prohibit gays and lesbians from adopting, most agencies will be willing to work with you. If you are successful in finding an agency, there are great places where you can find adoption support groups for gay and lesbian adults. One of these places is the National Adoption Information Clearinghouse, NAIC. The address and a little of their information is posted on the web-site mentioned above. Web-sites such as this one are good in my opinion because of the fact that I’m sure that people get down when they are turned away adoption agencies because of their sexual orientation, even though they know they would make fantastic parents and provide greatly for a child. Therefore,support groups may be needed at times to help individuals to keep their heads up and to keep trying until they find someone who can see it from their point of view. They may even be able to point you in the right direction in helping you to find an agency who works well with gays and lesbians wanting to adopt. This is a good site to utilize because like mentioned before, sometimes we need some assistance when we are trying to make a lifetime decision. People who have experienced such times as we may be going through are often times a lot of help and usually have a lot of information to share. This site was created by the North American Council on Adoptable Children. They are a valuable resource because they have experienced many different situations and know a lot about what the possibilities are of becoming an adoptive parent as a gay or lesbian. This particular web-site has any downfalls except that the could’ve put a few more links on it to point people to other options if these certain ones aren’t working for them. There are homosexuals in today‘s society that resist identifying themselves as homosexuals. They have homosexual encounters but have girlfriends so they do not consider themselves to be homosexual and they are mostly black college students. However alarming this may seem one can understand in the black culture homosexuality is looked down on more than in the white culture. (Gerard, 4) Like in Jamaica homosexuality is not tolerated at all, if you are found to be having a homosexual relationship whether it is men or women they are almost always stoned or hacked to death. The killers are never brought to justice since the society considers homosexuality as an immoral thing. Homosexuality is usually seen as abnormal however one should not forget that there are a number of other things too in present world that can be said as aberrant. However, a lot of individuals also believe that consenting adults are free to choose who they want to be with sexually as long as it does not include minors and we as society should not have a say in what other people do. Modern day society is way too concerned with what others do and not concerned enough with what is going on in their own household. If it does not directly affect us no one really care. Works Cited Baird, R. M. Same-sex Marriage: The Moral And Legal Debate Contemporary Issues, Prometheus Books, 2004, pg 135-150. Gerard, J. M, Aardweg. V. The Battle for Normality: A Guide for (Self)Therapy for Homosexuals. 2006, pg 1-5. http://www. religioustolerance. org/homosexu. htmhttp://en. wikipedia. org/wiki/Homosexualityhttp://www. narth. com/menus/born. html . Mark. L. Homosexuality, Morality, and the Truth of Church Teaching, 2007, pg 1-4. Nicolosi. J. A ‘Parent’s Guide to Preventing Homosexuality’ IVP Books, 2002, 100-120. Rauch. J. ‘The Marriage Amendment : Constitutional issues’ , National Review, 2001, Retrieved from http://old. nationalreview. com/23jul01/letters072301. shtml. Sullivan. A. ‘Virtually Normal: An Argument about Homosexuality’, Vintage, 1996, 10-20. Sullivan. A. ‘Same-Sex Marriage: Pro and Con’ Vintage, 2004, 300-310. Sullivan. A. ‘What are homosexuals for? ’ 2010, Retrieved from http://mrglennjchs. files. wordpress. com/2010/01/sullivan. pdf

English Imperialism Essay Example | Topics and Well Written Essays - 2500 words

English Imperialism - Essay Example As the ssay discusses  english imperialism can be explained in the context of old and new colonization. In the colonial years, Britain made all of its colonies to learn and speak English. To date, most countries that were colonized by Britain have English as their official language.From this paper it is clear that  the imperialism theory by Galtung is used to explain imperialism. In this theory, Galtung identifies six types of imperialism including economic, political, communicative, military, social, and cultural imperialisms. Galtung considers imperialism to be a type of relationship where there is a dominant society and a minority society and the former dominates over the latter. Fragmentation, exploitation, marginalization, and penetration are the four major forces that are considered to perpetuate imperialism. Galtung in this theory considers shows the world as having a dominant centre, which in this case symbolizes the powerful nations of the west including their different interests, and the peripheries, which symbolize the developing and under-developed countries in the world. However, centres of power are shown to exist in the Centre and the peripheries and these exploit their respective peripheries.  Linguistic penetration in the periphery would act as a replacement of the old crude colonial tactics. Language is the major means that is used in communicating ideas and neo-neo-colonialism is enforces its control by ideas.  

Fairy Tales Research Paper Example | Topics and Well Written Essays - 1000 words

Fairy Tales - Research Paper Example Indeed, in fairy tales, the stepmother is usually mean, deceitful and incapable of loving her stepchildren. In this day and age when divorce, separation and single parenthood make having a stepmother a fact of life, it is a wonder why fairy tale stepmothers are still stereotyped as such. Moreover, because of how common having a stepmother is nowadays, it is curious to know how these evil depictions may influence the relationship of today’s children with their stepmothers. One reason behind the evil stepmother character is history, supposedly. Author Maria Warner writes that fairy tales may be influenced by the happenings in society during the time the stories were written. Death at childbirth was common in earlier times so having a new mother was a usual occurrence. Warner believes that making the stepmother wicked in fairy tales served as a warning for readers during that time and points to real-life tragedies where an offspring is killed so the stepmother’s child can inherit the father’s riches. (Sellers) Another explanation for this depiction comes from Bruno Bettelheim and other critics who have psycho-analyzed fairy tales. According to this group, the portrait of an evil stepmother is actually a projection of the bad side a good mother has. (Tatar) Supposedly, an individual does not feel as guilty hating the bad qualities of one’s mom epitomized by the malevolent stepmother. With this image of a mother’s evilness, â€Å"mom† is able to remain the loving and good-natured parent, always wanting the best for her child. Writer Patricia Watson shares that in Europe during the writing of Hansel and Gretel, peasants abandoned their children because they did not have enough food to feed them (Watson) and thus it was easier to hate a â€Å"stepmom† for this. It is noteworthy, too, how the stepmother is made to be jealous of her stepdaughter’s beauty or good qualities. In Snow White, the Evil Queen who is vain becomes angry when her magic mirror says its famous line: â€Å"Snow White is the fairest of all.† (Grimm) Her anger led her to think of ways on how to get rid of Snow White in her world. Wanting to look pretty and young is not a problem and cannot e viewed as a mistake on the stepmother’s side. Everyone wants to look young and good. What made her evil though is her banishing of Snow White from the castle and trying to kill her. Although having a bad stepmother may be common in this age of divorce and separation, it has not been a regular occurrence for stepmothers to kill their stepdaughter or stepson. In Cinderella, the vain stepmother forces Cinderella to work in her own house, maybe in an attempt to make the pretty stepdaughter dirty-looking and unpleasant. She also makes it hard for Cinderella to attend the Prince’s ball by giving her so many chores and then locking the child up in her room. (Cinderella) In 2007, a self-study about the relationship of a ste pmother and stepdaughter was released to the public. The researchers were members of one family who exemplified one of the most common contemporary family structures – a stepfamily. The researchers discovered that the â€Å"wicked stepmother† title is most times brought about by anger that the biological child cannot express towards the biological mother and by negative stereotypes that the child hears. (Strawn and Knox) This research is important. It

Marketing Essay Example | Topics and Well Written Essays - 750 words - 7

Marketing - Essay Example For this reason, brands must select celebrity endorsements very carefully because the expense needed for celebrity endorsement is large yet there are many risks involved simply due to the fact that a brand cannot control a celebrity's actions in either their professional or personal lives. For brands that are looking to be successful, the easiest way to do this is by associating the brand with a celebrity that already has success. The hope is that consumers will associate the success of the celebrity with the brand they are supporting. The reality is that this is very often not the case, yet it is human nature to link one success with another. The trick that marketers have is trying to convince the target market that the celebrity really does support the brand and stands for the values of the brand. Celebrity often have their own fan bases, usually in the entertainment and sporting industries, so a key reason why marketers want to use celebrities to endorse a product is to have acces s to these loyal groups of fans. Some high-profile companies are willing to spend millions of dollars in order to attract celebrities that are well-known. One such example occurred in January of 2013 when Nike signed world number one golfer Rory McIlroy to be its major celebrity icon. Although the terms of the deal were never released, many insiders to the deal estimate that McIlroy will make $100 million over the next five years or up to $250 million over 10 years (Crouse 2013). While this may seem like crazy money, Nike is betting on the fact that McIlroy will remain a force in the golfing world for some time yet. Because of his relatively young age, 23, he has the potential to dominate the golfing world over the next decade. When McIlroy steps up for the winning putt at some of golf's major events, Nike wants the world to see McIlroy with his Nike cap on, the Nike swoosh on his shirt, and the Nike golf club that he is using. However, if a celebrity does something that brings sham e to a brand, then it may have a long-term effect on the brand. Just recently, the well-known Paralympian Oscar Pistorius shot dead his girlfriend in his South African home. Although the details of his actions are still to be determined in a court of law, some of Pistorius' main sponsors were quick to distance themselves from the controversy (Davis 2013). One popular new ad was a Nike ad in which Pistorius starred in. The tagline of the ad was that Pistorius was "the bullet in the chamber" (Davis 2013). The ad was quickly pulled by Nike when it realized how ironic this advertisement was considering the circumstances. Celebrity endorsements will continue to be lucrative for brands that are looking to increase their reach to consumers, but there are also some downsides involved if that celebrity falls from the public eye. If celebrities are used to help market products and services, then a brand needs to be very selective and only select celebrities that stand for the values of the br and. Bibliography Crouse, Karen. "McIlroy's Well-Remunerated Risk." NYTimes.com. Jan. 14, 2013. http://www.nytimes.com/2013/01/15/sports/golf/rory-mcilroy-announces-deal- with-nike-golf.html?_r=0 (accessed Feb. 20, 2013). Davis, Rebecca. "Oscar Pistorius dropped by sponsors." The Guardian. Feb. 20, 2013.

Therapeutic induce hypothermia Annotated Bibliography

Therapeutic induce hypothermia - Annotated Bibliography Example However, application of therapeutic hypothermia has been credited to the great enhancement of survival rates from such sudden cardiac arrests with a huge influence on the long-term neurologically intact survival too. Further research and animal tests also point, importantly, that the earlier the hypothermia is induced, the better and higher the patient’s outcome and survival rates (Bader, 2011). Therapeutic hypothermia, also termed protective hypothermia, is a medical procedure involving reduction of a patient’s body temperature so as to help lower the chances of ischemic injury to tissues after a term of insufficient blood flow and can significantly improve the rates of long-term neurologically intact survival. This insufficient blood flow can be a result of several factors such as in the circumstance of a stroke, occlusion of an artery by an embolism, or cardiac arrest. However, in the case of cardiac arrests, the essence of use maybe debated since temperatures of 36˚C (97˚F) basically have similar effects as at the hypothermal 33˚C (91˚F) (Alzaga, Cerdan & Varon, 2006). Therapeutic hypothermia can be incited either through invasive methods or non-invasive methods. Induction by the non-invasive methods involve surface cooling with ice packs, surface cooling helmets, cool caps, application of a cold water blanket or/ and clothing directly to the patient’s skin surface. Invasive means on the other hand employ the use of a catheter placed in the inferior vena cava through the femoral vein, internal cooling methods through the infusion of cold fluids or trans-nasal evaporative cooling (Brooks, 2010). There exist five major medical conditions that therapeutic hypothermia treats effectively. These include cardiac arrest, neonatal encephalopathy, ischemic stroke, neurogenic fever (after brain trauma) and a spinal cord injury without damage. Patients who benefit more from therapeutic

Macro1.2 Essay Example | Topics and Well Written Essays - 1250 words

Macro1.2 - Essay Example That is, if it is taking place on the production side or the consumption side. Where there spillover benefits occur as a result of production, there is either overproduction or underproduction. In case of underproduction, there is need to boost production and this can be achieved through provision of subsidies in order to encourage firms to produce more. In case of overproduction, the firms’ potential is high and resources available for production meet an output that exceeds the actual demand. To correct this, the firms would have to be taxed more in order to make the production process expensive, bringing down the level of produced output in the firms. Access to public television is not prohibited to any individual. All those who consume the benefits that come with the good have not necessarily paid for it. On the same note, if there are costs needed for upgrading or improved the premises form where the television is watched from, not every person will take part in that initiative. In this case, where there are costs or benefits attached to that good, there are consumers who do not take part in any activity that pertains to the provision of that good, whether they enjoy it or not. Government expenditure for goods and services is defined by the level of government spending on public goods and services. The government provides to the society goods and services that cannot be provided through the market mechanism sue to problems of externalities. Goods and services bought by the government for to benefit the society as well as government investments in the various sectors of the economy constitute government expenditure. Government expenditure is financed by taxes, returns on government investments, revenues from state owned enterprises, donations and borrowing from individuals, groups of people, financial institutions, Central Bank and from other countries (Gupta, Mandal & Gupta, 2008). Examples of government

Case study Example | Topics and Well Written Essays - 1000 words - 34

Case Study Example Plants in Egypt and Trinidad (Atlas and Titan) are worked as joint endeavors with Methanex holding basic interest of 60% and 63.1%, individually. The paper seeks to carry out a comprehensive analysis of the company’s SWOT analysis before the year 2013. In addition, the paper will discuss the key recommendations on how to solve the issues both qualitatively and quantitatively (Methanex, n.d.). Some of the major issues affecting the company include holding a large amount of Assets (PPE) sitting unused due to political instability in Chile and Egypt leading to wastages. Notably, these wastes constitute to close to $1.87 B in initial investment costs that could be put to constructive use. In addition, the company lacks diversification and is completely dependent on the sale of Methanol making it not competitively effective. Besides, the company has not fully taken advantage of economies of scope since almost all of its competitors produce other materials (Methanex, n.d.). Methanol in its pure form cannot be directly used since companies buy from Methanex to produce other materials. The replacement cost of assets are more than the market value of the company (2/3 cost). This implies that if the company goes under, they could not sell assets to cover all the cost. Another major challenge that the company faces is high operational cost (Zacks.com, 2014). In fact, 80% of cash co sts go to purchase of natural gas and energy use costs hence increasing the operational cost (Arslan & Er, 2008). Its greatest contender (MHTL), could conceivably make them bankrupt in Trinidad (where the vast majority of Methanexs yield is produced) The biggest utilization for methanol, formaldehyde, has had terrible attention in the U.S. in view of conceivable negative wellbeing impacts identified with presentation (Leukemia, numerous myeloma, Hodgkins). High purchaser power- methanol expenses represent a little divide of what

Internet Connectivity Research Paper Example | Topics and Well Written Essays - 1750 words - 1

Internet Connectivity - Research Paper Example Protocol and computer languages are being implemented to ensure that communication through the internet is done from anywhere in the world and in a fast way One importance of having high speed internet connections around the world is the fact that it will save on both time and money. For instance, board meetings can be held over video link rather than incurring the huge travelling costs and allowances. According to a research done, a slow internet connection is considered the one of the most annoying things by most people. Another importance of high speed internet connection is that it will allow for more international business since information is sent and received on real time. A good example of an industry that depends on high speed internet connections is the stock market. This paper will critically discuss the various internet and networking technologies specifically DSL, cable, satellite, and wireless cellular connection technologies establishing the need of using more than one internet connection technology. DSL is a cluster of technologies that facilitate internet access through transmitting data which is digital over a telephone network that is wired and local. The origins of the technology can be traced back in a book written in 1948 by Claude Shannon titled â€Å"A Mathematical Theory of Communication.† ( Habraken 2003). However it was first implemented in 1979 where a remote computer was connected to a telephone wire that was existing where data and telephone terminals were connected. Basically a local loop is used to perform telephone exchange where telephones are connected which is usually a pair of physical wires. Before, the loops were only meant for the transmission of audio frequencies between 300 and 3400 hertz. Gradually trucks were converted to digital over long distances providing the interface of transmitting data via these loops thus the birth of

Homosexual Love Essay Example | Topics and Well Written Essays - 2500 words

Homosexual Love - Essay Example Of 70 groups, homosexuality was accounted for to be no attendant or extraordinary in recurrence in 41, and present or not exceptional in 29. In societies impacted by Abrahamic religions, the law and the congregation secured homosexuality as a transgression against heavenly law or a wrongdoing against nature. The judgment of butt-centric sex between guys, then again, originates before Christian conviction. It was incessant in old Greece; "unnatural" might be followed once more to Plato.clarification needed This is clearly the most widely recognized sexual introduction on the planet, because of science. (You can just get posterity if a male and female have intercourse) and likely because of religious and social components (it’s a wrongdoing in a few spots to not be hetero, and numerous religions denounce homosexuality/androgyny) Notwithstanding, simply on the grounds that it’s the most well-known, and "socially/organically/religiously" correct, doesnt fundamentally mean homosexuality and cross-sexuality arent right or "abnormal". Everybody ought to have the decision and right to be what he or she needs to be, including his or her sexual decision. It is in nobody spot to judge or censure individuals in light of their sexuality. Much the same as it is inappropriate to judge individuals dependent upon his/her race, sex or socio-financial class. Numerous recorded figures, including Socrates, Lord Byron, Edward II, and Hadrian, have had terms, for example, gay or promiscuous connected to them; a few researchers, for example, Michel Foucault, have viewed this as taking a chance with the chronologically erroneous presentation of a contemporary social develop of sexuality remote to their times, however others challenge this. An ongoing theme of constructionist contention is that nobody in classical times or the Middle Ages accomplished homosexuality as a selective, changeless, or characterizing mode of sexuality. John Boswell has

Hispanics In Governme Gs-13 And Above Essay Example for Free

Hispanics In Governme Gs-13 And Above Essay The federal government is the largest employer in the nation and does not only have the responsibility of serving all segments of society, it also has the added responsibility of treating the Federal employees who come from the various segments of the society in a fair and unbiased manner. In order to oversee such a process is implemented fairly, without any bias, there are boards such as the U. S. Merit Systems Protection Board (MSPB) in place and are required by the federal government to make periodical assessment, in order to ascertain the employees of the federal government are treated equitably. The Civil Service Reform Act of 1978 stipulates that merit should be the cornerstone of evaluating every employee, where the federal government should recruit and promote employees according to their ability, knowledge, and skills they acquired. Another point that is highlighted here is discrimination of any kind and preferential treatment should not be part of the procedure of any of the federal agencies are using in hiring, training, advancing, and retaining employees who could originate from the various segments of society. There had been instances of discriminatory practices in the employment scene in this century that makes it permissible to claim that there had been a negative impact on the representation of minorities in the workforce in proportion to their number. Starting from the year 1978, the employment statistics reveals that there was advancement, as far as the employment status of minorities was concerned. Especially, at the higher grade levels, as well as at administrative positions the area this paper is studying, the promotional process treats everyone, more or less, the same. Yet, it is difficult to say that minorities including Hispanics have attained an equal status with their counterparts the non-minorities despite their equal education level, experience, and according to various merits that are measurable. What this means is the employment and the advancement process is not yet completely free of bias when considering what takes place among the various minority groups and the non-minority groups. The MSAP board had conducted a survey where it claimed to find out that many employees from the minority ethnic groups believe that they had been discriminated and this outlook might be true as the non-minorities who were surveyed had also admitted that there is still some discrimination based either on sex, race, or color used as a determining factor when it comes who to hire, train, advance, or retain, revealing that it is not yet a plain level field for everyone (Morrison, 1992). The statistics, however, shows that there had been some advancement attained in all segments, including the higher grade levels. This paper will present the statistical findings of the stands the Hispanics have in comparison with the other ethnic groups in the nation, especially at the higher GS-13 level and above in proportion to their participation in the overall federal workforce. Chapter I Introduction What is possible to observe in today’s workplace in the U. S. is diversity management is bringing in more Hispanics into the Intelligence Community, although the number of Hispanics in upper management, GS-13 and above might not be representative of the percentage of Hispanics in the workforce. That could be the case even if the civilian workforce in the U. S. could surpass two million. In light of that this research paper will try to find out what the reality is, as there are conflicting findings that are emulating to show why the number of Hispanics in GS-13 and above might not be representative of their number in the federal workforce. It had been a while back, at least several decades since the federal government had started to be fair and equitable in its hiring process, so that what takes place will be representative of the reality, where national origin, race, or sex will not be the cornerstone of the hiring practice. The fact that minorities have become a larger proportion of the workforce that makes up the federal government employees has attested this fact. There is documentation that reveals women used to encounter special barriers in their effort to attain advancement, in spite of their qualification, an area where the other minorities were also suffering from the same fate. Awards and important assignments were skipping them simply because they were member of any of the minority groups that includes African Americans, Hispanics, Asians, and Native Americans. The Hispanic population has to compete with these groups fairly and equitably so that their stand should be clearly established and to enable the evaluation of whether the Hispanics are getting what they deserver according to the proportion of their number in the federal workforce. One good source where to see what kind of discriminatory practices had been taking place is to look at ongoing protests and lawsuits claiming that some kind of disparate treatment had taken place. One such finding was a government survey made in 1992 where 34 percent of African Americans, 30 percent of Asians of the Pacific region, 19 percent of members of the Hispanic community, and 11 percent Native Americans had claimed that they had experienced discrimination at various degree, where they had either been denied jobs, promotions, or benefits that go with jobs because of their race. This could be true because of the fact that it is recently the government had declared that it had become an equal opportunity employer that demonstrates it was not a leader in that endeavor earlier. What brought about a statuary protection for minorities was due to the enactment of the Equal Employment Opportunity Act of 1972. The Act had enabled the government to keep its own house in order, simply because it is the largest employer in the nation. President Nixon’s government had come up with the â€Å"Sixteen Point Program† designed to avail equal opportunity participation for the Hispanic population. Among the efforts introduced, there was intensified job recruitment in the Southwestern U. S. , at metropolitan cities where there is high Hispanic concentration, and colleges where there is a large Hispanic enrolment. There was also effort to reach out in communities where there is a concentration of Spanish speaking population and publicize the availability of federal employments. In addition, there were programs intended to enable Hispanic students to stay in school longer, as well as the establishing of special hiring authorities that will tend for the need of the Hispanic population. The focus had been the recruiting and the upward mobility of the Hispanic workforce once they are under the federal employment. In the year 2000 President Clinton had also come up with an executive order similar to the 16-point plan and this one was OPS’ 9-point plan whose goal was to eliminate barriers that prevent the recruitment of Hispanics into the workforce, as well as to promote them in the managerial and leadership programs. Another Act passed in 1978 was the Civil Reform Act whose claimed policy was to make certain that the federal workforce would reflect the nation’s diversity. What this would introduce in the nation’s workforce arena is the prevalence of a diverse civil service that could be made up of divergent outlooks, possibly accompanied by diverse skills and talents that will put it in a position to handle various problems that come into existence and originate from various groups better (Thomas, 1996). In addition, when there is a diverse workforce in place it is possible to share the social responsibilities equitably making the various policies the government comes up with widely acceptable. Similarly, when the government avails any kind of the various services, such as health care, education, housing etc. the perception would be every member of the society was part of the consideration applied in the process of the decision-making. In the absence of a representative workforce, it will be difficult to instill a positive social conduct on the overall society, in such a way that a particular segment of the society could feel that it is not included fairly in what is accruing and it is possible that the youth could be discouraged when it comes to investing in education or other requirements that will qualify them for federal jobs. If such a practice persists it is possible to introduce in the society a cycle of exclusion where the outcome could be more costly, where adhering to the rules and regulations could also suffer deterioration. The other key point that will bring what this paper is researching on into light is taking the mentioned measures alone where offering equal employment opportunity only is not enough. In order to make it effective there is a need to introduce similar equal opportunity in the training, retaining, and advancing employees who originate from the minority groups. In order to arrive at what is happening in the highest and more influential positions such as GS-13 and above, it is important to look at those who should be allowed to advance into such positions should have to pass through. Because as some of the statistics highlights, there has to be some level of service and experience in place before anyone attains those higher positions. It is also important to examine the hiring procedure in the nation since it is complicated. The age structure of those who are on supervisory and managerial position reveals that there are various factors that would have to come together in order for them to make it to such level, such as the individuals should have been at a particular line of work or other similar work arrangements for at least 20 years before achieving the higher position, as those who are attaining those positions are mostly above 45 years age, where most mangers are between 50 and 54. Hence, there should have been various preparation phases that require surpassing in order to make it to the higher levels. One other point to raise there are exceptions where in the administration and profession job classification it is possible to be hired at the higher level of GS-13 and above, but the requirement would be very stringent as those who are hired for such positions would become supervisors or managers from the outset.

Blue Dart Express Limited Management Essay

Blue Dart Express Limited Management Essay On a late summer afternoon in May 2012, Ketan Kulkarni, Vice President and Head of Blue Darts Marketing, Corporate Communication Sustainability division, was working on the proposed future plans of marketing strategy in his plush office in Blue Darts head office in Mumbai. He had  a meeting scheduled with Tulsi Mirchandaney, Managing Director and Accountable Manager for Blue Dart Aviation to discuss the companys plans to address the intense competition and growing challenges of the express industry. Looking outside through the clear windowpanes, Ketan thought about the Blue Darts remarkable journey. Blue Dart was the leading express company in India, engaged in door to door pick up and distribution of packages, documents, and shipments in India and overseas. In its first decade since its inception in 1983, Blue Dart became the dominant player in the courier industry and in the next decade it surpassed all the competition and became South Asias premier number one express company in air and integrated transportation, distribution and logistics. In India, Blue Dart was one of the very few companies providing an array of services in air express (both domestic and international through DHL), air freight, ground and charters. It was a one stop solution for any logistical requirement. Blue Dart enjoyed a 45.9% market share and gained a significant increase in both, volumes and value. In the ground segment, the company garnered a market share of 12.4%. Blue Dart not only offered secure and reliable delivery of consignments, but also managed to deliver impressively on the financial front with the help of its widespread infrastructure network and aggressive growth strategies. Rs.10 billion in annual revenues was a remarkable landmark for any logistics company. Blue Dart managed better, leaping over the 11-digit barrier to record Rs. 14.89 billion in top line during FY2011. The company was established with a vision to be the best and set the pace in the express air and integrated transportation and distribution industry, with a business and human conscience. Through high quality and professional service, and use of sophisticated technology, the company was committed to meet and exceed customer and stakeholder expectations profitably. With a dedicated air and ground network optimized by cutting-edge technology, Blue Darts core competence was in the business of superior express delivery services, maintaining reliability levels of 99.96%. A people-first company, Blue Dart continued to deliver value to its stakeholders through its people philosophy and corporate governance, based on distinctive customer service, business ethics, accountability and profitability. The marketing strategies were of utmost importance for any company to become and to remain a market leader. Tulsi Mirchandaney summed up the marketing strategy of Blue Dart in India and outside in just five words Care Customer Addition, Retention Empathy. However, against the backdrop of volatile economic scenario of 2011, global economic crisis, and companys declining profits in 2012, the company needed strong and aggressive marketing strategies to hold and further strengthen its market leadership position. Ketan came out of his reverie as thought of the future marketing strategies and wondered whether the will be enough to meet 2012s target, especially when the profits declined by around 20% in the first quarter of 2012. With a cup of strong coffee in one hand, he started thinking about how to make Blue Dart grow faster and which marketing plans the company should implement to handle the multiple challenges. Company History In November 1983, three young entrepreneurs, Clyde Cooper, Tushar Jani and Kushroo Dubash identified tremendous opportunities in Indias expanding exports market and came up with an idea of delivering small packages and samples. On that date, Blue Dart was established in a space of 200 square feet under a staircase, with a capital of Rs. 30,000. Grit, determination and hard work propelled the young company from sorting and delivering a few dozen packages outside Mumbai airport on that first night, to handling nearly 200,000 shipments each day. In a study conducted by Dhristi Strategic Research Services in 2007, Blue Dart emerged as one of the strongest brands in India with amongst the highest top of mind recall. In its early days, Blue Dart forged ties with Gelco Express International, UK to introduce an international air package express service from India and thus enhance the value offered to its customers. In 1993, foreseeing the potential in India, Blue Dart decided to shift focus from international to domestic service. It went on to become the first Indian courier company to conceptualise domestic on-board couriers with a guaranteed 10:30 am delivery to major metros. In 1994, the company went public with an IPO of 2.55 million shares. In the same year Blue Dart launched its multi-modal, premium package delivery service DartApexà ¢Ã¢â‚¬Å¾Ã‚ ¢ (Air Package Express) and COSMATIIà ¢Ã¢â‚¬Å¾Ã‚ ¢, an advanced tracking and ERP system that redefined the industry. In that year, too, Blue Dart Aviation, a 100% subsidiary of Blue Dart Express, was incorporated and became the first private company to receive government approval for the operation of cargo aircraft in the country. In 1995, Blue Dart Aviation acquired two B737 aircraft and developed SMART (Space Management Allocation Reservations and Tracking), the first cargo reservations systems in India. The following year, Blue Dart launched the first jet express airline and also became the first express company to receive an ISO: 9001 Certification. 1995 was also momentous because in that year Blue Dart crossed Rs. 100 crore (US$ 25 million) in turnover for the first time. 1997 witnessed the launch of domestic charter operations and the signing of interline agreements with international airlines for distribution of bonded cargo within Blue Darts network. Today, these have extended to 26 operators and include bonded warehousing and transhipment facilities. In 1998, the company developed Indias first Load and Trim software for its aircraft, reducing handling time by 80%. In 1999, Blue Dart moved to its state-of-the art administrative, technology and operations Super hub and Headquarters, the Blue Dart Centre, in Mumbai. In 2001, a third Boeing 737 was added to the Blue Dart fleet. A year later, Blue Dart entered into a sales alliance with global leader DHL Express Worldwide. Today, DHL owns 81.03% stake in the company. In 2002, Blue Dart was re-certified to the new global ISO 9001 2000 standards for Design, management and operations of countrywide express transportation and distribution service within the Indian subcontinent and to international destinations serviced through multinational express companies. Blue Dart was one of the few Indian companies to get this certification. Blue Dart signed a pioneering alliance with the DHL Worldwide Express, the leading international air express company. Blue Dart also crossed 1,00,000 shipments per day. The fourth aircraft joined the fleet in 2004 and Blue Dart became the first private operator in India to receive approval from the Director General of Civil Aviation (DGCA) for undertaking heavy maintenance D-checks on its aircraft. Two B757 freighters the first in the Indian skies joined the Blue Dart fleet in 2006. In an effort to fortify its unique capability of offering the entire gamut of end-to end distribution solutions, Blue Dart launched its ground express service Dart Surface Line in September 2007 and inducted the third B757 freighter. In 2008 Blue Dart completed 25 years of facilitating trade and commerce. The land mark year also saw the launch of twenty-five new products and services to its customers. By 2011, Blue Darts infrastructure comprised a fleet of three Boeing 737 and four Boeing 757 freighters operating each night to the 7 main metros in India and offering a revenue payload of over 370 tonnes per night. It owned a flotilla of over 6,272 vehicles, 365 facilities including 7 aviation hubs and bonded warehouses, 56 domestic warehouses and 12 express hubs delivering excellence. [1] Current Operations Blue Dart offered express air and integrated transportation, distribution and logistics services and as part of the DHL Group accessed the largest and most comprehensive express and logistics network worldwide. It offered an entire spectrum of distribution services including international air express, freight forwarding, supply chain solutions and customs clearance. Blue Dart was the largest player in the domestic segment of documents and non-documents with 26 per cent market share in terms of tonnage. In terms of overall (domestic plus overseas) market share, it was the largest express company in India with a share of about 45.9 per cent. The company had a turnover of Rs 14.89 billion in 2011 and has had an annual growth rate of about 50 per cent while the industry growth rate has been hovering around 35 per cent. The company had showed a tremendous growth over the years (see Exhibit 1 and 2). The core function of Blue Dart was the physical transportation of a shipment from its origin to the destination which was performed by the operations department. The distribution system followed the hub-and-spoke concept, i.e., shipments picked up at a particular origin location were transported to the nearest hub, which in turn routed these shipments to the hub to which the destination location was attached. The destination hub routed the shipment to the specific destination location where the staff delivered the shipment to the consignee. (see Exhibit 3) Blue Dart offered secure and reliable delivery of consignments to more than 35,900 locations in India and to over 220 countries and territories worldwide through its integrated air support and ground network group company DHL Express. In 2011, Blue Dart operated through 1,342,677 sq. ft. of facilities and carried over 988.5 lacs domestic shipments and over 8 lacs international shipments weighing over 423,000 tonnes. Administratively, the company was organized into regional centers at six major cities namely, Ahmedabad, Mumbai, Delhi, Chennai, Bangalore, and Calcutta. Each regional center was responsible for a number of branch locations under which there were area locations. The company currently had around 7,800 employees. Each major branch had a team of operations personnel who managed the entire network, transportation and tracking of shipments. They also liaised with airline and transportation agencies and took care of scheduling out-bound couriers. Other responsibilities of the operations department included routing, sorting, security checking, fleet management, and customer billing. Commercial functions like finance and marketing were centralized at the head office in Mumbai. Its international out-bound gateways functioned at Dubai, Singapore, London, and Mumbai. The in-bound international gateway was at Mumbai which received packages from London, Frankfurt, Singapore, and Dubai. [1] -Company history was referenced from Blue Darts 19th annual report. The Express Industry Structure, Overview and Developments The express industry was a key enabler in facilitating trade and commerce because of the time-sensitive nature of most goods and the increasing demand for reliability, efficiency and speed. The Indian logistics industry was growing at a steady pace. The growth in this industry was largely driven by increase in trade, government policy reforms, increased spending on infrastructure, and the overall economic growth driven by the domestic consumption and growing affluence. The demand for express services was surging with each passing year and customer expectations had also risen tremendously. Today, the Indian express industry provided integrated, value-added, time-bound, door-to-door delivery of documents, parcels and merchandise. It supported industries such as electronics, telecommunication, IT, banking, retail, auto-components, textiles and apparels, gems and jewellery and pharmaceuticals. Moreover, with India recognized as an outsourcing destination, manufacturing sectors such as textiles, automobiles and pharmaceuticals were likely to witness increased activities in the medium to long term. In order to maintain competitiveness, companies operating in these industries were expected to outsource their logistics requirements to third-party logistics service providers and concentrate on their core-competency of manufacturing and marketing. Furthermore, the opening up of banking, insurance, telecom and retail sectors had increased the demand for value-added express services in India, as these were major user industries. The courier industry in India has expanded its horizon to provide a wider range of services. Whereas it started initially as a service provider for the document and samples demand of industry, it is now viewed as an important part of the supply chain for industries, which demand speed, reliability, security and just-in-time distribution. Though this market is still in its infancy in India, it is growing. Tulsi Mirchandaney, Senior Vice President, Marketing and Projects According to Anil Khanna, Managing Director, Blue Dart, the growth in the Indian economy and the overall economic scenario, fuelled primarily by domestic consumption, was promising. The Indian economy was poised to record growth between 7 and 8 per cent in the financial year 2012. The Indian organised Express Market (a part of the overall logistics market) was about 4500 crores2 and expected to grow at a CAGR of 17%2. This included organised Air Express and organised Ground Express which for 2011 were estimated at 2000 crores2 and 2500 crores2 respectively. This in itself was a strong indicator of the potential of the express industry. However, the logistics industry in India still remained largely unorganised and fragmented. The industry faced several challenges like high logistics costs, inadequate infrastructure, capacity constraints, low usage of technology, complex tax laws, over regulation, policy issues and lack of skilled manpower. The need for the highest levels of efficiencies still existed. Competitive Edge: Building IT for Business Agility Blue Darts Information Technology (IT) infrastructure remained one of its key differentiators and enabler to values. Blue Dart was always in the forefront of technology and its technology innovations played a key role in the companys premium positioning and in bringing global standards to the Indian customers doorstep. 2 AT Kearney figures from Blue Darts 2011 Annual report Blue Dart became an important part of the supply chain of many companies by providing integrated services. Blue Darts in-house IT team constantly developed technology solutions over the past seventeen years. Such has been the ramifications of these offerings that more than 79% of Blue Darts regular customers used it actively. These Home grown innovations included COSMAT IIà ¢Ã¢â‚¬Å¾Ã‚ ¢ (the tracking and ERP system), TrackDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (monitoring shipment status), MailDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking shipments over e-mail), InternetDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (memory bank for shipments), PackTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking software for medium and large customers), ShopTrackà ¢Ã¢â‚¬Å¾Ã‚ ¢ (tracking and CRM tool for e-business portals), ImageDartà ¢Ã¢â‚¬Å¾Ã‚ ¢ (online download of proof of delivery challans/documents, to speed up the customers bill process, waybill issuance capability, customer directory, data upload and download of tracking information). The company also provideed econom ical packaging that facilitates customers sending documents at a price that includes door-to-door delivery service within India. These innovation solutions enabled the weaving of thoughtful information management to the logistics business. With this advanced technology support Blue Dart delivered door-to-door to over 13,000 locations in the country with an in-house team of experts to handle inter-state regulatory requirements. Quality levels were at 99.95% and were monitored daily. Blue Darts IT infrastructure strengthened both its business and marketing strategies. Blue Darts Marketing Strategies In 2011, a combination of new product launches and tactical shift in focus across sectors helped Blue Dart register growth in spite of an overall slowdown in the economy. For instance, in order to lessen the impact of the slowdown in client verticals such as automobile and realty, it consciously improved its focus on sectors such as health sciences and the spare parts segment of the auto sector. It also built on its exposure to high-growth segments such as e-commerce and SMEs and high-growth potential Tier-II and III cities in 2011. These put together helped the company grow its revenues and profits by about 34 per cent and 42 per cent by the end of quarter 3 in 2011. On various other fronts the company provided multitude marketing strategies. Product Offerings A combination of the right product mix helped Blue Dart build strong brand loyalty over the years. Blue Dart offered a range of products and services that could be customised to address individual requirements. Blue Darts core business was domestic door-to-door and integrated (air and ground) express distribution. Each product has been developed with a customer centric approach. The products were proficiently supported by cutting-edge technologies. Blue Dart offered express, air freight, ocean freight, supply chain solutions, customs clearance, project handling, freight forwarding, and charters through its synergies with the three DHL Business Units DHL Express, DHL Global Forwarding and DHL Exel Supply Chain. Air Express segment included Time Definite Solutions (Domestic Priority 1030, Domestic Priority 1200, Dart Apex 1200) and Day Definite Solutions (Domestic Priority, Dart Apex, Dart Surfaceline). Packaging Solutions included Express Pallet, Smart Box Ground Express, Time Definite Delivery, etc. The company also offered Cargo Solutions like Airport to Airport, Interline and Charters besides offering Festive Solutions and discounted Student Solutions. A recent addition to Blue Darts product portfolio was Import Express. It was the only service of its kind in India and offered door-to-door facility for importing shipments from over 200 countries. Services Blue Dart presented a range of services: Domestic Priority a fast reliable service for non-commercial documents and non-documents. Dart Apex supported reliable commercial distribution and supply chain requirements. Dart Surface line a reliable and secure surface option, and an airport to airport option included charter of aircraft for large volumes and urgent shipments. (See Exhibit 4) Blue Dart also offered some of the best services such as free computerized proof of delivery, real time tracking, regulatory clearance and free pick up from the location of the customer. The most used features were real time tracking and Money Back Guarantee (MBG) offered on specific shipments. The express services offered domestic priority for non-commercial domestic documents and small packages under 32 kilos. Freight services included domestic, early morning airport-to-airport deliveries to the seven metros in India. Charters also offered carriage of urgent and large volumes to eighteen airports in India and four international airports in the region. Solutions like Temperature Controlled Logistics (TCL), Dart Surfaceline Plus, Point to Point (P2P) and a host of value added services like Demand Draft on Delivery (DOD), Freight on Demand (FOD), Freight on Value (FOV), Cash on Delivery (COD) etc. represented tailor made services for specific industry requirements. Blue Dart was in the process of rolling out several sector-specific, innovative products and services in a phased manner, in line with specific needs and requirements of different industries like BFSI, Pharmaceuticals, IT, Consumer Durables, FMCG, Automotive, Retail, Textiles, Telecommunications etc.. These products provided the much-required flexibility to the shipper and consignee. Pricing Though Blue Darts offerings were known to be reliable, these were offered at a very high price compared to that offered by competitors. In India, where huge section is of middle class buyers, this pricing strategy was awkward. However, Blue Dart maintained the view that for customers, aspects like service quality, consistency, responsiveness and reliability were of paramount importance because these dimensions directly impact their business outcomes. Blue Dart held the view that when customers experience optimal service with Blue Dart, they do not mind paying a premium for these products. Connecting with Customers In such a competitive industry, Blue Dart tried to differentiate itself from its competitors by establishing its core focus on strengthening customer relationship and on making more effective use of the 4800 plus vehicles as mobile touch points. Blue Dart always made a conscious effort to create a bond with its customers. Perhaps, because of this, the brand became synonymous with value, quality, speed, efficiency, responsiveness and service excellence. Blue Dart constantly rolled out promotions for its customers to keep them updated on our various offerings. Blue Dart successfully ran a loyalty programme Blue Points: Returns to provide customers value while making shipments through Blue Dart. As part of the its ONE-RETAIL focus, the company regularly ran a retail store promotion drive across the country. Company had a dedicated team of specialists who provided the expertise for customs as well as regulatory clearances at all States within the country, to support seamless service to the customer. Customers Growth Strategy Blue Darts strategy was to focus on existing customers to scale up existing relationship. There was also a special focus to select high potential clients by offering them a lot more than what Blue Dart has been traditionally offering them. This strategy was expected to not only lead to revenue enlargement, but also to give an army of loyal customers. Positioning Blue Darts positioned itself to offer a consistent, premium, standardized quality of service. Its competitive advantage was driven by its extensive and consummate domestic network which was linked by some of the most advanced communications systems. Blue Dart was focused on carrying packages as its prime business, rather than as a by-product of a passenger airline. Blue Dart also had a dedicated self-sustaining aviation system to support its services, with its own bonded warehouses, ground handling and maintenance capability. Blue Dart envisioned itself as a warehouse in the sky creating a niche segment in supply chains that demand critical deliveries, low inventories and reliable and timely distribution. Blue Dart was now strategically positioned as the market leader in the air express segment. It also had an aviation system with an in-house ground handling and maintenance capability with stringent security and quality norms. Blue Dart also invested extensively in technology for integration, data flow and customer software for greater customer convenience and efficiency. Promotion Blue Dart was not known to be aggressive advertiser, but as aggressive marketer. Blue Dart tried to focus on the total customer experience the brand tangibles such as the retail outlets (service counters), vehicles, signages, etc, as well as the intangibles at the customer contact point. The company emphasized that the personal touch was essential and thus has also strengthened the areas of customer care centres. Blue Darts promotion method was to create a strong emotional connect with customers, in order to achieve brand strength, saliency and equity. Even its TV commercials and print ads tried to connect emotionally with customers. Blue Darts prime communication vehicle was PR land direct mailers, with support from a large sales force across the country to directly engage the customer. New Areas for Business Growth and Expansion Blue Dart already had an aggressive market share plans which aimed to increase its market share both in air and ground express divisions. For this, Blue Dart would have to grow faster than the industry. Blue Dart already identified some growth levers. One of these was adding lot of new products. The company has been regularly introducing new products such as the latest Go Green carbon neutral service and it intends to continue. The other growth lever was the sectorial focus. There were certain sectors that do not get impacted by a slowdown sectors like health sciences and the spare parts segment of the auto sector. Demand for streamlined supply chains from the auto, pharma, hitech and retail sectors was expected to drive growth. Thus, Blue Dart was detecting opportunities and offering sector specific solutions, which had and would help in the overall growth strategy of the company. Third, Blue Dart was focussing on verticals which were high-growth verticals like e-commerce. The company also identified small and medium enterprises (SMEs) as another growth lever and efforts had been underway to tap this segment across industry verticals, aggressively. For a company, which has probably focussed more on our large customers, SMEs thus offered an tremendous opportunity. Finally, the company was looking at geographic expansion. It intended to reach out to those towns and cities where it currently did not have any presence. Also, prior to this, in smaller cities, the company was more focussed on the in-bound side. It then realised that a lot of these tier-II and tier-III cities had a lot of out-bound potential. These provided additional opportunity for business expansion. Blue Dart planned to continue to focus on transit time improvements, and strengthening channels to gain further market share. Looking ahead Blue Dart has been able to differentiate itself and achieved scalability due to its focus on technology right from the early stages of its business. It was reflected in the way the company moved its products, in a manner which was more cost-effective, more fuel-efficient and more environment friendly. However, Blue Dart Express net profit declined by 19.47% in the March 2012 quarter. Blue Dart faced the challenges of increase in fuel cost, inadequate infrastructure, and increasing competition. But of these the biggest challenges was Infrastructure of both air and surface. Space at airports, airside and city-side infrastructure were often inadequate. In addition, parking bays, air-side/city-side access and traffic congestion adversely impact costs as well as service quality. Air express companies were constrained by the sizes of the facilities at the airports, as they have remained the same while the loads have increased many folds. It was estimated that though 70% of the freight transportation in India was through roads, National Highways constitute merely 2% of the total road network in India. Fuel prices were also a concern. In an industry, where space was a highly perishable commodity, any disruption in services, due to either natural disasters or manufactured reasons, affects us adversely, as the days capacity inventory was lost forever. Ketan Kulkarni, Vice President and Head of Blue Darts Marketing, Corporate Communication Sustainability division In addition to above problems, Blue Dart also faced a tough competition from multiple courier service providers. (See Exhibit 5 and 6) Thus an aggressive business and marketing strategy was the need of the hour. How Blue Dart would rise to the occasion remained to be seen. With this thought, Ketan Kulkarni was wondering how Blue Dart can further differentiate itself and would remain a market leader in the coming years. Exhibit 1 Financial Summary of the last five years (Rupees in Lacs) (Source: Blue Darts 2011 Annual report) Particulars 2007 2008 2009 2010 2011 Particulars 2007 2008 2009 2010 2011 Income from Operations 80,872 97,446 90,523 1,14,741 1,48,960 Other Income 311 1,071 760 532 2,426 Total Income 81,183 98,517 91,283 1,15,273 1,51,386 Total Expenditure 68,083 84,935 80,150 99,324 1,31,338 Operating Profit 13,100 13,582 11,133 15,949 20,048 Interest (Expense) 40 50 55 1 0 Gross Profit 13,060 13,532 11,078 15,948 20,048 Depreciation 2,403 1,657 1,776 1,922 2,160 Profit Before Tax 10,657 11,875 9,302 14,026 17,888 Taxation 3,664 4,140 3,232 4,589 5,664 Profit After Tax 6,993 7,735 6,070 9,437 12,224 Equity 2,376 2,376 2,376 2,376 2,376 Reserves 29,354 36,811 42,605 51,765 63,438 Gross Fixed Assets 25,692 28,562 30,036 32,544 39,326 Net worth 31,730 39,188 44,981 54,141 65,814 Book Value 133.72 165.15 189.57 228.17 277.37 ROCE (In percentage) 37.13 33.63 22.24 28.3 29.83 Exhibit 2 Income and Profit trends from 2007 to 2011 Exhibit 3: Shipment Movement from Pick up to Destination Exhibit 4 Services by Blue Dart Domestic Priority 1030 A guaranteed door-to-door time definite delivery of shipments by air the next possible business day by 10:30 hours, targeted at time-critical business-to-business needs. Domestic Priority 1200 A guaranteed door-to-door time definite delivery of shipments by air the next possible business day by 12:00 hours, targeted at time-critical business-to-business needs. Dart Apex 1200 A guaranteed door-to-door time definite delivery of commercial shipments by Air that require regulatory clearances and specialized handling on the next possible business day by 12:00hrs, targeted at time-critical business-to-business needs. Dart Surfaceline Blue Darts premium ground express service provides economical, door-to-door ground distribution solutions. Smart Box A convenient door-to-door service for cargo in two sizes 10 kilos and 25 kilos, available on air and ground express modes Smart Truck An intelligent pick-up and delivery vehicle that combines a number of innovative technologies including a route planner. Exhibit 5 Competitors TNT Express: TNT Express is the key leader not only in the Indian market, but also in the international market in the sector of global express services. They ensure timely and safe delivery of parcels, freight and document

Barclays PEST Analysis and Strategy

Barclays PEST Analysis and Strategy Jump to: Barclays PEST Analysis Barclays is a major global financial services provider engaged in retail and commercial banking, credit cards, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the USA, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 150,000 people. Barclays moves, lends, invests and protects money for over 42 million customers and clients worldwide (www.barclays.com). Barclays Group strategy overview Barclays ambition is to become one of the handfuls of universal banks leading the global financial services industry. This means offering a full range of retail and wholesale services to customers and clients throughout the world. These services include: retail, business and private banking, credit cards, investment banking, investment management and wealth management. The banks strategy follows a simple premise: anticipate the needs of their customers and clients, then serve them by helping them achieve their goals (www.barclays.com). Introduction of the External Marketing Environment No business operates with out rules and regulations any business is surrounded by laws and liabilities, pressure groups and public bodies, customers and competitors. These are part of the marketing environment that the organisation works within, and since marketing is the interface between the organisation and the outside world, dealing with this environment is a major part of marketers work (Jim Blythe 2008) The external marketing environment analysis is the first stage of auditing process. It creates the information and analysis necessary for an organisation to begin to identify the key issues it will need to address in order to develop successful strategy. As environment of business has never been the so complex as it is today you need a grasp of the big picture, the role of organisation and yourself within it. System theory makes clear that every organisation operates within an industry setting that in turn interacts with a societal environment that is itself influenced by a global marketplace. The global market environment appears very distant to marketers operating on a regional or even national scale, but with the information technologies shrinking distances, these multinational operation are extending into every corner of the market place (Mike Oldroyd 2006, Graeme Drummond, John Ensor, Ruth Ashford 2008). Therefore the marketing environment is The external forces that directly or indirectly influence an organizations acquisition of inputs and generation of outputs, comprising six categories of forces: political, legal, regulatory, societal/green, technological, and economic/competitive (Dibb et al, 2006: 68). Within any society, all businesses face a common political, economic, social and technological environment, although any one element will often impact differently according to the size and situation of the firm (Mike Oldroyd 2006). Whether a market fluctuates rapidly or slowly, environmental forces are always dynamic. Changing in the marketing environment can create uncertainty, threats and opportunities for the marketers. Although the future is not very predictable, marketers can estimate what will happen, although some fail to do so, thus negatively affecting the performance of their businesses. It can be stated with certainty that marketers will continue to modify their market ing strategies in response to the dynamic environment. Furthermore, marketing managers who fail to recognise changes in environmental forces leave their firms unprepared to capitalize on marketing opportunities or to cope with the changes created in the marketing environment (Dibb et al, 2006: 68) Research Methodology Using PEST analysis to understand your environment PEST analysis is designed to provide a focused framework to assist you in establishing your objectives. It will take the result of your marketing audit and place them in a logical format to ensure that you have considered all of the factors that could affect your market (Phil Stone 2001) Barclays PEST Analysis Political Environment In every country there are rules and regulations that all businesses need to follow in order to operate legally. Government at both national and local levels can affect companies not only on a day-day basis through law, policies and authority but also a strategic level by creating opportunities and threats. Specifically, these arise because at competitive level the government can determine industry structure via monopoly and restrictive trade practices legislations further. Legislations will encourage competition so that customers can have more options (Dale Littler and Dominic Wilson 1995). So there is a range of political organisations that have to be considered when looking at the influences in this area of the audit. The structure of a political system defines the centres of political influence. A state with a federal political structure will differ from a unitary political system. In the UK there is a parliament for Scotland and an assembly for Wales. However some of the responsibilities are still the responsibility of Westminster parliament. There is also string of decisions taking place both politically and legally within the framework of European Union. Political groups such Greenpeace can also effect the political agenda. Therefore when considering these area of the environment a much wider view has to be taken than just the domestic national government or legal process (reference). Banks are fighting for survival because the current situation in the world economy the UK government is giving support to banks by intervening. The government has pledged to spend up to  £37bn to buy stakes in three banks Royal Bank of Scotland, Lloyds TSB and HBOS. The Bank of England has lent further billions of pounds to the wider banking sector (bbc.co.uk). The UK Treasury has announced a financial lifeline, which could ultimately be worth up to  £500bn, to try and stabilise the UK banking sector. Opposition parties broadly backed the plans, which could see the government inject up to  £50bn in capital essentially taxpayers money into leading banks and building societies. As fears of a prolonged global recession rise, the Bank of England, the US Federal Reserve and the European Central Bank each announced an emergency 0.5% cut in interest rates. But this unprecedented move has had only a limited impact on the turbulent stock markets. Despite recovering slightly, the FTSE 100 was still down 2% in London by mid-afternoon while markets in Germany and France were down by more than 3%. But in the US, the Dow Jones rallied in early trading after the sharp falls of recent days. In another key development, the UK government moved to protect deposit holders in UK offshoots of Icelandic banks, threatening legal action against Iceland to rec over money from one collapsed bank (bbc.co.uk) However Barclays did not seek help from the UK government in the current economic crisis instead they raised cash from Middle Eastern investors (www.telegraph.co.uk). Economic Environment The economy is closely linked with political environment, it consists the current and future state of key economic variables used to describe the wealth, purchasing power, savings and consumption together with the government economic policies deployed to effect those variable. These include the effect of inflation, interest rates and exchange rates and will have impact on the cost, prices, competitiveness and profitability of the business. In terms of strategic marketing tasks, of prime importance as part of the strategic planning process is the identification, monitoring and forecasting of those economic variables to which the companys market effort is most sensitive. So understanding of the key economic indicators provides the necessary information for anticipating developments in the market place. Economic uncertainties impact negatively on business and consumer confidence so the key marketing task is to attempt to realize the relationships between movements in the economy and cha nges in the market place. Social Environment This is perhaps the most difficult for the marketer to identify evaluate and respond to it. It is a complex of demographics it includes changes in population characteristics educational standards, culture, lifestyle attitudes and beliefs. The way we think, we live and behave is the outcome of complex cultural conditioning by family, friends, schools, work and various media. It conditions who decides what we buy, where and when we buy it, and whether we credit or cash for example 45 percent of consumers agreed that they give into temptation and buy things because they like them and not because they need them. This was up from 30 percent 20 years ago. So businesses need to consider the changing demographic trends in their business and the changing social climate in different parts of the world (Dale Littler and Dominic Wilson 1995, Phil Stone 2001 and Mike Oldroyd 2006). Peoples lifestyle are changing because in todays world expectations are higher as people have become more wealthy, they have come to expect more. In twenty first century Britain, few people would consider living with out a telephone, television, refrigerator, car, bank account or credit cards. In 1960s all these products were examples of things owned by only a minority of the population so the marketer will be concerned with all the influences affecting the customers choice (Jim Blythe 2008 and Mike Oldroyd 2006) Barclays Financial Planning has launched two new pensions products to rival stakeholder pensions. According to the bank, customers can choose either a basic investment solution, comparable to a stakeholder product, or to diversify their pension assets, including the option of a select choice fund proposition. Barclays director of investment advice and products David Stuart says the new pensions offer everyday pensions investors something much more flexible than a stakeholder plan but without the more complicated structure or cost implications of a full Sipp. (www.moneymarketing.co.uk) Technological Environment Technology has become one of the most important factors affecting businesses over the last decade. The development of information technology has impacted in the way business is conducted. For example the use of faxes and e-mail and opportunities created by the internet (Phil Stone 2001). For many businesses the use of internet as marketing tool is little understood and certainly not appreciated internet can be very efficient marketing tool creating world-wide opportunities for even smaller one employee businesses style. Barclays must consider the use of latest available technology (Phil Stone 2001) in order to stay competitive with other banks E.G. HSBC because few serious marketers would consider not having a corporate website. Yet only ten years ago such websites were rare, and were often merely presence sites which directed visitors to a telephone number or address (Jim Blythe 2008). New technologies create new markets and opportunities (Philip Kotler and Gary Armstrong2004) Conclusion A company will not have strategic marketing planning process with out taking into consideration in to the external marketing environment as this vital in the company ability to operate as business. Because any organisation is surrounded by laws and liabilities, pressures groups and public bodies, customers and competitors. These liabilities are part of the marketing environment that the organisation works within. And since marketing is at the interface between organisation and the outside world, dealing with this environment is a major part of marketers work (stone Phil 2001). Barclays external environment is undertaken in order to discover the opportunities and threats that are evolving and that need to be addressed by the company (Graeme Drummond, John Ensor, Ruth Ashford 2008). External environmental analysis will provide Barclays with a wider perspective on the future marketing objectives of the business. It concentrates on the future of the business. PEST analysis must be forward looking based on existing knowledge. It is in this way that you can establish objectives that will either counter the threats that you will face in the market or exploit the opportunities that you will find. Barclays need to act socially responsible because this can give them competitive advantage through good media feedback and this will reflect on the way customers see the Barclays so reputation is important. A successful marketing plan is all about gaining competitive advantage. It is therefore virtually important you do assess all of your options carefully (Stone Phil 2001) References Stone, Phil. (2001) Develop a winning marketing plan, Oldroyd, Mike 2006 Marketing environment Drummond, G. Ensor, J. Ashford, R. 2008. Strategic Marketing : planning and control. 3rd edition. Amsterdam ; London: Butterworth-Heinemann Blythe, J. 2008 Essentials of Marketing 4th edition. Kotler, P. Armstrong, G. 2004 Principles of Marketing 10th edition. International edition. http://news.bbc.co.uk/1/hi/business/7747608.stm http://news.bbc.co.uk/1/hi/uk_politics/7658518.stm http://www.telegraph.co.uk/finance/3539562/RBS-six-month-repossession-delay-pledge-will-have-limited-impact-say-analysts.html http://www.moneymarketing.co.uk/cgi-bin/item.cgi?id=177908d=340h=341f=342 http://www.aboutbarclays.com/content/detail.asp?NewsAreaID=111 http://www.aboutbarclays.com/

The Good Earth And The Issue Of Respect :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The issue of respect in The Good Earth is very different from what we consider normal today. People who do nothing to contribute to society get respect and those who would be undoubtedly respected today are ignored because of the traditions of Chinese filial piety.   Ã‚  Ã‚  Ã‚  Ã‚  In The Good Earth we can see many instances where respectable people are seen as nothing and awful people are praised. O-Lan is a good example of someone who is not seen as important but is crucial to Wang Lung's rise to wealth.   Ã‚  Ã‚  Ã‚  Ã‚  When Wang Lung marries O-Lan she achieves a respectable position as the mother of three sons. But as time goes on, Wang Lung becomes rich and he loses his attraction for her and cruelly criticizes her appearance. He becomes obsessed with a prostitute named Lotus and then he buys her to be his concubine, completely forgetting all that O-Lan has done for him. When O-Lan falls seriously ill, Wang Lung deeply regrets his cruelty and sits by her bedside until she dies. Only when she dies does Wang Lung truly appreciate everything that O-Lan did for him.   Ã‚  Ã‚  Ã‚  Ã‚  Wang Lung’s uncle is just the opposite. Wang Lung doesn’t really respect him, but he must act like he does because he is a relative from the older generation. Wang Lung must show him respect and give him support in difficult times, despite his contemptible nature. After the uncle moves his lazy family into Wang Lung’s house, Wang Lung gets to a point where filial piety isn’t even enough to make him bear his uncle’s freeloading. He demands that his uncle and his family leave his home. This is when his uncle reveals that he is a member of a band of robbers, so Wang Lung cannot make his uncle leave without fear of the robbers. His uncle is the one keeping the home safe from looters. The Good Earth And The Issue Of Respect :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  The issue of respect in The Good Earth is very different from what we consider normal today. People who do nothing to contribute to society get respect and those who would be undoubtedly respected today are ignored because of the traditions of Chinese filial piety.   Ã‚  Ã‚  Ã‚  Ã‚  In The Good Earth we can see many instances where respectable people are seen as nothing and awful people are praised. O-Lan is a good example of someone who is not seen as important but is crucial to Wang Lung's rise to wealth.   Ã‚  Ã‚  Ã‚  Ã‚  When Wang Lung marries O-Lan she achieves a respectable position as the mother of three sons. But as time goes on, Wang Lung becomes rich and he loses his attraction for her and cruelly criticizes her appearance. He becomes obsessed with a prostitute named Lotus and then he buys her to be his concubine, completely forgetting all that O-Lan has done for him. When O-Lan falls seriously ill, Wang Lung deeply regrets his cruelty and sits by her bedside until she dies. Only when she dies does Wang Lung truly appreciate everything that O-Lan did for him.   Ã‚  Ã‚  Ã‚  Ã‚  Wang Lung’s uncle is just the opposite. Wang Lung doesn’t really respect him, but he must act like he does because he is a relative from the older generation. Wang Lung must show him respect and give him support in difficult times, despite his contemptible nature. After the uncle moves his lazy family into Wang Lung’s house, Wang Lung gets to a point where filial piety isn’t even enough to make him bear his uncle’s freeloading. He demands that his uncle and his family leave his home. This is when his uncle reveals that he is a member of a band of robbers, so Wang Lung cannot make his uncle leave without fear of the robbers. His uncle is the one keeping the home safe from looters.